The holiday season is the pinnacle of luxury gifting. But for the sophisticated buyer, a gift should be more than just an object of beauty—it should be an asset. In 2025, the luxury watch market has proven its resilience, making a fine timepiece one of the few gifts that can truly be considered an investment.
At New York Loan Company, we evaluate thousands of watches annually. Based on our data regarding value retention and liquidity, here are our top picks for the 2025 holiday season.
For Him: The Classics Never Fade
1. Rolex Cosmograph Daytona (Steel or Platinum)
The Daytona remains the undisputed king of liquidity. Even as market corrections occur, the demand for steel Daytonas far outstrips supply. It is a gift that says “forever” in both sentiment and value.
2. Patek Philippe Nautilus (Ref. 5711 or 5811)
Despite Patek’s shifts in production, the Nautilus remains a holy grail. Gifting a Patek Philippe is not just a gesture of affection; it is a transfer of significant wealth that can be leveraged in the future if necessary.
For Her: Mechanics Meet High Jewelry
1. Cartier Crash
The Cartier Crash has transcended its status as a “watch” to become a piece of art history. Its auction results in late 2025 have been staggering. It is the perfect choice for the woman who values avant-garde design and rarity.
2. Audemars Piguet Royal Oak (Frosted Gold)
The frosted gold finish offers the sparkle of diamonds with the durability of gold. It is a robust financial asset that looks at home at a black-tie New Year’s Eve gala or a boardroom meeting.
The Gift of Liquidity
It is important to remember that these watches are not just accessories; they are storehouses of value. Should the need ever arise, high-end timepieces like these are the easiest assets to collateralize.
Whether you are buying or selling this season, understanding the underlying value of these brands is essential. If you already own one of these pieces and need to access capital for holiday shopping or travel, NewYorkLoan.com offers confidential, non-bank loans against luxury watches. We require no credit checks and report to no credit bureaus, ensuring your financial privacy remains intact.
