The Rolex Submariner is more than just a watch; it’s a legend. For over 70 years, it has defined the dive watch category and has become a universally recognized symbol of precision, durability, and sophisticated style. As we navigate 2025, the Submariner’s appeal remains stronger than ever, not just as a coveted timepiece but as a tangible asset with significant investment potential.
The luxury watch market in 2025 continues to see savvy collectors prioritize quality, heritage, and value. In this climate, the Submariner stands out as a blue-chip investment. But which models should be on your radar? This guide explores the top Submariners to watch, own, and invest in this year.
The Top Submariner Models for 2025
While any Submariner is a sound choice, a few specific references are generating significant buzz among collectors and investors in 2025 for their unique appeal and strong market performance.
1. The “Starbucks” (Ref. 126610LV)
- Key Features: Stainless steel case, black dial, and a vibrant green Cerachrom bezel.
- Why It’s a Top Pick for 2025: The “Starbucks” continues its reign as one of the most desirable modern Submariners. The 2025 market shows a sustained trend for bold, unique colorways, and the crisp green bezel on the 126610LV hits the mark perfectly. It offers a contemporary twist on the classic design, making it a favorite for both new buyers and seasoned collectors looking to add a pop of color. Its strong demand ensures it holds its value exceptionally well.
2. The Classic No-Date (Ref. 124060)
- Key Features: Stainless steel case, black dial, black Cerachrom bezel, and no date window for a clean, symmetrical look.
- Why It’s a Top Pick for 2025: In an era of complexity, the elegant simplicity of the No-Date Submariner is its greatest strength. This model is the purest modern expression of the original 1953 design. Collectors in 2025 appreciate its timeless, tool-watch aesthetic. It represents a fantastic entry point into Submariner ownership that is almost guaranteed to appreciate over time due to its iconic, unchanging design.
3. The “Bluesy” Two-Tone (Ref. 126613LB)
- Key Features: A luxurious combination of Oystersteel and 18k yellow gold, with a stunning royal blue dial and blue Cerachrom bezel.
- Why It’s a Top Pick for 2025: The two-tone “Bluesy” is a statement of bold luxury. After years of steel sport watches dominating the market, there’s a noticeable trend toward the elegance of precious metals. The 126613LB offers the perfect blend of sportiness and opulence, making it a versatile piece for any occasion. It’s a classic that is seeing renewed interest and is poised for strong performance in the secondary market.
Factors Driving Investment Value in 2025
Whether you’re buying new or vintage, several factors are crucial for ensuring your Submariner is a sound investment:
- Condition: A watch in excellent, unpolished condition will always command a premium.
- Full Set: Having the original box, papers, warranty card, and receipts (known as a “full set”) can significantly increase a watch’s resale value.
- Provenance: A clear history of ownership adds to the story and desirability of the timepiece.
Unlocking the Value of Your Rolex Submariner
A Rolex Submariner is not just an accessory; it’s a liquid asset. Its high demand and strong resale value make it an ideal form of collateral. If you need to access capital, a loan against your Submariner is a fast, secure, and intelligent option that doesn’t require you to sell your prized possession.
At New York Loan Company, we are experts in valuing and providing loans against high-end luxury watches. Our GIA-certified gemologists and luxury watch specialists understand the true market value of your Rolex in 2025, ensuring you receive the most competitive loan offer with the utmost discretion and professionalism.
Ready to explore the value of your assets? Contact us today for a confidential appraisal.