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leverage your Watch

Private Rolex Loans in NYC

New York Loan Company provides discreet Rolex-backed lending for clients throughout Manhattan and New York City. Access liquidity without selling your watch through private evaluations and fast luxury asset funding.

An Alternative to the Diamond District

When you walk a Rolex into a Diamond District dealer or a general pawn shop, you’re getting an offer built around wholesale resale margins. New York Loan Company lends against your Rolex at secondary market value — which is almost always higher.
  • Higher offers: Our appraisers track current Rolex secondary market pricing by reference. We don’t use a price book.
  • Privacy: No storefront. No public transaction. Your visit and your loan are fully confidential.
  • Speed: Same-day funding available for approved loans.
  • No credit check: Your Rolex is the only qualification.
  • Keep your watch: A collateral loan means you get your Rolex back when you repay — you're not selling.
A close-up of a vintage gold Rolex Daytona chronograph watch with a black dial and gold sub-dials.

What Your Rolex Is Worth in New York

  • Submariner (no-date, 126610LN): $8,000–$14,000+
  • Daytona (steel, 126500LN): $22,000–$42,000+
  • GMT-Master II Pepsi (126710BLRO): $14,000–$26,000+
  • GMT-Master II Batman (126710BLNR): $10,000–$20,000+
  • Day-Date 40 (gold): $18,000–$40,000+
  • Vintage Daytona (pre-1990): $40,000–$150,000+
Loan amounts are a percentage of secondary market value. Box, papers, and condition all affect your final offer.

Rolex References We Accept

  • Submariner / Submariner Date
  • Daytona (steel and gold, all references)
  • GMT-Master II (all variants)
  • Day-Date
  • Datejust
  • Explorer / Explorer II
  • Sea-Dweller / Deepsea
  • Vintage Rolex (all references)

Loan vs. Sell — Your Choice

At New York Loan Company, you can choose to borrow against your Rolex (and get it back when you repay) or sell it outright for a top-dollar offer. We offer both options.
Close-up of the gold Rolex crown logo and text on a dark green background.

About Us

Serving All of NYC

We serve clients from Manhattan, Brooklyn, Queens, the Bronx, Staten Island, and the surrounding tri-state area. Appointments are available in our Midtown Manhattan office.
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Address

110 WEST 40TH STREET
NEW YORK, NY 10018

Opening Hours

Monday – Thursday:
9 AM – 5 PM
Friday:
9 AM – 3 PM
Saturday & Sunday:
By Appointments Only​