Tiffany and Co. is one of the most iconic jewelry brands in the world. The company has been around for over 175 years, and it shows no signs of slowing down anytime soon. Tiffany’s is known for its luxurious and high-end jewelry, and its latest collection is no different.
Before we dive into the newest collection though, let’s talk about Tiffany and Co’s history.
In 1837, Charles Lewis Tiffany founded his eponymous jewelry company in New York City. From the start, Tiffany & Co. was known for its innovative designs and impeccable craftsmanship. The young company quickly gained a reputation for being the go-to jeweler for the city’s social elite. In 1848, Tiffany introduced the now iconic Blue Book, an annual catalog of the brand’s most exquisite creations.
During the Civil War, business at Tiffany & Co. slowed due to a lack of customers with disposable income. However, the company rebounded in 1865 when it was commissioned to create a medal for Union Army General Ulysses S. Grant. The following year, Tiffany received another high-profile order: designing and manufacturing America’s first official Medal of Honor. These two commissions helped put Tiffany & Co. on the map as one of America’s premier jewelers.
In 1877, Charles Lewis Tiffany retired and passed control of the company to his son Louis Comfort Tiffany (best known today for his stained glass windows). Under Louis’ leadership, Tiffany & Co.’s focus shifted from creating fine jewelry to becoming an arbiter of taste—a trendsetter in both fashion and design. This approach paid off handsomely; by 1900, there were over 100 locations worldwide selling “Tiffany goods.” The early 20th century was a period of great growth for both America and Tiffany & Co.; between 1909 and 1910 alone, six new floors were added to their flagship store on Fifth Avenue in New York City.
During World War I, production at many European luxury houses came to a halt due to material shortages but American companies like Tiffany were able to continue operating relatively unaffected. As a result, Europeans began turning to American brands like never before, solidifying America’s position as a leading force in global fashion.
The Great Depression also took a toll on Tiffany’s business, but it managed to survive thanks to its strong brand name and loyal customer base. The company experienced another drop in sales during World War II, but once again rebounded afterwards with the help of American servicemen who were stationed overseas and introduced their wives and girlfriends to the iconic brand. Tiffany remained one of America’s most prestigious jewelers throughout the latter half of the 20th century and into today. It has maintained its status through a combination of traditional values, innovative design, celebrity endorsements, and savvy marketing campaigns.
The new Tiffany & Co. collection
The new collection features a variety of pieces that are sure to dazzle anyone who sees them. Tiffany’s new jewelry collection is called “The New Classics” and it features a range of timeless pieces that are perfect for any occasion. The collection includes diamond rings, pendants, earrings, bracelets, and necklaces. All of the pieces are designed to be worn everyday, whether you’re dressing up for a special event or just running errands. One of the standout pieces from The New Classics collection is the Diamond Cascade Ring. This ring features a cluster of diamonds set in 18k white gold. It’s simple yet stunning design makes it perfect for any outfit. Another must-have piece from this collection is the Infinity Pendant necklace. This necklace features a delicate chain with a small pendant adorned with diamonds. It’s the perfect way to add a touch of sparkle to your everyday look.
If you’re looking for something more unique, take a look at Tiffany’s Key To My Heart charm bracelet. This bracelet features an array of different charms including keys, hearts, stars, and flowers all made from sterling silver and 18k gold-plated brass. It’s a fun and whimsical piece that would make an excellent gift for someone special in your life.
No matter what your style may be, there’s sure to be something in Tiffany’s New Classics collection that will suit your taste perfectly. So go ahead and treat yourself to some luxurious jewelry that you’ll cherish forever!
