Black Friday is the official start of the holiday shopping frenzy, but for the discerning collector, it’s an opportunity. While many are chasing mass-market deals, savvy buyers are watching the luxury space for rare opportunities to acquire investment-grade handbags.

These “holy grail” bags rarely go on “sale,” but Black Friday and the surrounding holiday season can see boutiques release limited stock or pre-owned platforms offer attractive pricing. If you’re looking to make a serious handbag investment, here are 5 models to target.

1. The Hermès Birkin 25

The Birkin remains the undisputed champion of handbag investments. Its value has historically outperformed even gold or the S&P 500. The smaller 25cm size, in particular, is the most sought-after model on the secondary market.

• Why it’s an investment: Extreme scarcity, timeless design, and unparalleled craftsmanship.
• What to look for: Neutral colors (Noir, Gold, Etoupe) in Togo or Epsom leather. A “full set” (box, dust bag, receipt) is essential.

2. The Hermès Kelly 25 (Sellier)

The Kelly, with its single top-handle and elegant, trapezoidal shape, is a close second to the Birkin. The “Sellier” (rigid, sharp-edged) version is currently favored over the “Retourne” (softer, rounded-edge) style for its structured, formal look.

• Why it’s an investment: Like the Birkin, its production is tightly controlled, and demand far outstrips supply.
• What to look for: A Kelly 25 Sellier in a desirable color is a blue-chip asset.

3. The Chanel Classic Flap (Small or Medium)

While Hermès leads, Chanel is the other pillar of the handbag market. The Classic Flap, designed by Karl Lagerfeld, is an icon.

• Why it’s an investment: Chanel’s aggressive and consistent price increases (often multiple times a year) have turned these bags into appreciating assets.
• What to look for: Black lambskin or caviar leather with gold or palladium hardware. Condition is key.

4. The Hermès Constance 18

The Constance is the “hands-free” H bag, a sporty and youthful crossbody with a prominent “H” clasp. Its limited production makes it even rarer than a Birkin or Kelly in some markets.

• Why it’s an investment: Scarcity and popularity with a younger, fashion-forward crowd.
• What to look for: The “18” (mini) size is the most popular.

5. The Goyard Mini Saigon

While Goyard is known for its totes, the Mini Saigon Structured bag is a true collector’s piece. Its wooden handle and batons are a nod to the brand’s history as a trunk maker.

• Why it’s an investment: It’s an “if you know, you know” bag. Goyard’s quiet, anti-marketing stance creates an aura of exclusivity.
• What to look for: The structured (hard-sided) version, not the softer “souple” model.

Whether you’re buying new or pre-owned, acquiring one of these bags is more than a purchase; it’s a financial move. And if you ever need to access that value, these bags are also A-tier assets for securing a collateral loan.