One of the most iconic and coveted watches on the market today, The Rolex Day-Date represents the highpoint of the company’s craftsmanship in watchmaking. At the time of the Day-Date’s launch in 1956, Rolex had already produced a variety of innovations, including the first waterproof wristwatch and the first wristwatch that automatically wound itself to the wearer’s motion, among others. However, the Day-Date was the last flagship concept Rolex Founder Hans Wilsdorf created.
The Day-Date was the first-ever waterproof and self-winding chronometer model to indicate the day of the week (in a choice of 26 different languages), in addition to the date. Soon after its release, it quickly garnered a cult-like popularity. It shortly became the premier choice of watch, sported not only by world leaders and entrepreneurs, but also by athletes and musicians. The Day-Date also earned its nickname, “the President, “after many assumed Dwight Eisenhower wore one. While President Eisenhower simply wore the Date Just, the nickname caught on and other presidents, from Kennedy to Reagan to Roosevelt, were proud wearers of the Day-Date.
With a variety of different dials and gold choices to decide between, the Day-Date – or the President, however you prefer – is a Rolex masterpiece, timeless and technical, that will most likely never fall out of favor.
If you have a Rolex Day-Date (or Date Just) that you would like to sell or take a collateral loan against, New York Loan Company is at your service, purchasing and making pawn loans against luxury watches, gold and diamond jewelry and fine art. Please call 212.997.5626 or visit 50 West 47th Street, Suite 319, New York, NY 10036 with your inquiry.