Paul Newman was one of the original Hollywood “cool guys” and is closely associated to the Rolex Daytona. Film star, movie director and race car driver, Newman inspired a series of collectible watches coveted by many but still rare in today’s market.
Rolex at first had trouble selling the Daytona. What was once a hard-to-sell timepiece at $300, the “Exotic Dial Daytona” that Newman wore is now worth $150,000 or more. Ironically, the current most popular of Rolex watches were once the iconic brand’s least popular.
As Rolex eventually completely stopped advertising the stainless steel Daytona, sales skyrocketed and the watch has not been advertised since the late 1960s. Most likely the change in popularity was caused by the strategic marketing efforts by Rolex and the celebrity of Newman.
There is no specific “Paul Newman Daytona” model, but Newman owned at least five different Daytona models and thus came forth the term for the vintage classics. However, most people closely associate “The Paul Newman Daytona” with the exotic black and white dial with a small “step” between the outer minute track and the center.
The desirability of this watch continues to increase exponentially both on the secondary and auction markets, even more so than many other early chronographs. Some of the most expensive models became record-breakers, selling in the millions of dollars at international auctions. Without a doubt, the “Paul Newman Daytona” has become the most sought-after family of Rolexes.
Should you wish to purchase, sell or receive a pawn loan against a Rolex Daytona or any other fine watch, including Patek Philippe, Audemars Piguet or IWC, please give New York Loan a call at 212-997-5626 or email firstname.lastname@example.org.