Luxury watch brands have been endorsed by actors, athletes, and prominent figures for decades. Unlike the standard celebrity and brand partnership, high-end watch manufacturers refer to their endorsers as “brand ambassadors”.
Luxury watches, and celebrity endorsed watches, are consistently used as collateral for a pawn loan with New York Loan Company, Manhattan’s only high-end pawnshop. Some companies like Tag Heuer, collect many various famous figures, including Leonardo DiCaprio, Tiger Woods, and Uma Thurman. Most luxury watch companies like to stick with one or two hand selected endorsers. Jon Hamm for Jaeger LeCoultre, and David Duchovny for Baume & Mercier for instance.
A few companies go above and beyond, creating limited edition watches for a celebrity, their charitable foundation, or a popular character. Shaquille O’Neal has a limited edition from Audemars Piguet, which retails for over $30,000. Kobe Bryant has a limited edition Hublot named after him, where proceeds benefit his family’s charitable foundation.
The iconic James Bond movies have had many different watches featured, including Rolex and Breitling, but in 1997 James Bond moved on to Omega watches and has never looked back. Now Omega produces limited edition watches based on each movie, the most recent model retailing for $7,500. New York Loan Company has had many variations of the Bond watch in their ever-changing showcase.
The Rolex Daytona Paul Newman is by far the most coveted celebrity braded watch, and one of the favorite watches of those at New York Loan. The actor was a huge fan of Rolex and wore his Daytona in the 1969 movie Winning. From there the relationship grew and the Paul Newman Daytona became a watch of legends. At a recent Christie’s auction a rare model, the “RCO” Paul Newman, sold for $1,089,186.