New York Loan Company, on the third floor of the state-of-the-art International Gem Tower at 50 West 47th Street, opened for business last year providing confidential collateral loans against diamonds, gold, jewelry, luxury watches and contemporary art. It is the sister operation to Beverly Loan Company, which has been the premier collateral lender in Beverly Hills since 1938 and is commonly referred to as the “Pawnshop to the Stars”.


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